Recap of the LIVE Content and Social Media Marketing Q&A featuring Speakers’ Corner presenter, Amy McIlwain
Thank you to all who participated in our October LIVE Q&A with Content and Social Media Marketing expert, Amy McIlwain of Speakers’ Corner!
Below you can find a full transcript of the questions and answers pulled directly from Twitter. Some of the highlights were:
- Every company, regardless of industry and product offerings, should be on social media. Content and social media marketing has the power to benefit all businesses and gives them a free outlet to do so.
- Facebook Power Editor can be VERY powerful with the ability to target people based on very specific attributes, but it’s not worth your time if you’re unable to invest even a small budget.
- Developing a flow chart to respond to negative comments can be an effective and simple method of managing unhappy customers quickly.
- Social media can be measured using a variety of tools and serves as a powerful driver to your sales funnel.
Welcome to the #content and #socialmediamarketing LIVE Q&A with @amymcilwain! Submit your questions now using #SCVOD
— Speakers’ Corner VOD (@SpeakersVOD) October 23, 2015
@Joerg25 Social media is first part of sales funnel. Need to setup entire digital system to properly track ROI #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@Joerg25 1000 web visits via social @ 20% conversion = 200 leads. Email nurture @10% convert = 20 appointment. Appointments = clients #SCVOD
— Amy McIlwain (@amymcilwain) October 23, 2015
.@mountainmagic Ive got my eye on @Snapchat. It’s evolved so much in just past 6 mo. If u want to reach millennials u cant ignore it. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
.@CSG_PR It’s time to upgrade. Using Excel for CRM while your competitors use @SalesForce is like bringing a knife to a gunfight. #SCVOD
— Amy McIlwain (@amymcilwain) October 23, 2015
@jfnapper Build flow chart for various types of negative comments. Some should be deleted, some ignored, and some responded to ASAP. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@CSG_PR We see the most B2B business coming from our blog, and driving towards whitepapers #SCVOD
— Amy Sitnick (@SEIAmyS) October 23, 2015
@CSG_PR Depends whether product or service and which industry. I’ve seen the greatest ROI from FB ads when done correct. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@AS_BioTrackTHC Yes. Training upfront and archive to maintain records. Great companies like @smarsh & @actiance provide archiving. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@ajalbright I tend to follow 4-1-1 methodology. 4 educational/engaging, 1 soft sell, 1 hard sell (aka click to download x) #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@mountainmagic Awareness is a big piece. Staying top of mind, being seen as a thought leader, nurturing relationships, etc. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@mpgonring Clicks. Drive traffic to webinar, whitepaper, etc. Social feeds the sales funnel. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@mmcfroehlke1 Absolutely! Different people listen in different ways. Chop that 1000 word white paper into 4 blog, 2 videos, 20 tweets #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@ajalbright Sooooo powerful! Far greater return vs boosting posts. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@ajalbright Ability to target via age, income, net worth, location, interests, company, job title, university, & custom audiences. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
@ajalbright Facebook is not worth your time unless you have a least a small budget for advertising. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
.@JGDenverDigital No. Social touches every aspect of communication and should be woven in to the cultural DNA of every company. #SCVOD
— Amy McIlwain (@amymcilwain) October 23, 2015
@amfmccarthy Yes. Depending on your brand you may consider branded local pages. #SCVOD — Amy McIlwain (@amymcilwain) October 23, 2015
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