BACKGROUND

Johns Manville is a Berkshire Hathaway company that manufactures residential and commercial insulation, commercial roofing, mechanical insulation and materials for other manufacturers’ products and applications. It came to Westmeath to develop a contemporary communications plan that leveraged Johns Manville’s key attributes among customers and employees.

CHALLENGE

Johns Manville wanted to balance the organization’s 150+ year heritage, with the CEO’s modern priorities.

SOLUTION

Westmeath refined the company’s message platform and identified the sweet spot, both internally and externally, to drive a compelling and unified message to customers, employees and communities. This led to the development of a streamlined, contemporary communications plan and the creation of a number of signature programs for the CEO.

RESULTS

By aligning the company’s values with its CEO’s focus areas in a holistic communications plan, the company was able to provide focus and clarity for the C-suite, employees, customers and communities.

TESTIMONIAL

“Westmeath learned the intricacies of our organization, in turn offering us a methodical approach to align our programs so that we could create a unified message. They helped us to button-up our priorities and embrace our heritage, without losing sight of our very bright future.”

– Debbie Ryan, Vice President, Human Resources & Communications, Johns Manville