BACKGROUND

The Denver Center for the Performing Arts (DCPA) is the nation’s largest not-for-profit theater organization and an iconic institution in Colorado and the U.S. Like many organizations, DCPA wanted to drive broader and deeper stakeholder engagement in the community. Westmeath worked with leaders at the DCPA to create an integrated messaging architecture, which supported DCPA’s business strategy, reinforced its fundraising efforts and reached new patrons of the theater.

CHALLENGE

Each of the theaters within DCPA had its unique messaging and individual way of communicating with the local community. With differing priorities, DCPA struggled to align under a master narrative.

SOLUTION

Westmeath hosted a messaging workshop with the leadership team inspired by Simon Sinek’s ‘Start with Why’ messaging methodology. The day-long workshop generated a cohesive message framework supported by proof points and personal examples targeted to stakeholders in their community.

RESULTS

DCPA now communicates its broad offerings – from Broadway musicals to educational events – in a clear and cohesive manner. As one of the most prolific live entertainment hubs West of the Mississippi, DCPA continues to attract a cross section of community members from patrons and donors to employees and suppliers.

Testimonial

“Working with Westmeath helped us to get back to what’s important – Our WHY. They taught us a simple framework to create connected messaging that we still use today. The professionalism and expertise of the team is what all consultants should strive to be.”

Jennifer Nealson, Chief Marketing Officer, Denver Center for the Performing Arts